Postbiotics are the new frontier in gut health. Created from the byproducts of healthy probiotic bacteria, postbiotics consist of peptides, short-chain fatty acids, and a range of other metabolites. These compounds may play a critical role in supporting gut health.
Why postbiotics? These compounds have several health benefits and advantages, including:
As consumers have grown more aware of their gut health, postbiotics present a new opportunity for them to support it. For manufacturers, postbiotics present many advantages of probiotics without the challenges of storing and transporting live organisms.
Collagen peptides are a supplement mainstay, but in 2025, they’re being updated with new scientific advances. Advanced, enhanced collagen peptides combine synergies from companion ingredients like ceramides, hyaluronic acid, antioxidants, and more. These create multifunctional supplements supporting hydration, skin elasticity, gut health, and more.
Here are some of the reasons why consumers are turning to new collagen peptides:
Improved peptides present new challenges and opportunities for consumers and manufacturers alike as new formulas enter the market and both sides seek out their optimal benefits.
Some of the most intriguing life on earth are fungi, and they’re starting to yield their secrets to today’s supplement consumers and manufacturers. Mushrooms like reishi, lion’s mane, chaga, cordyceps, and more are packed with healthy adaptogens that lower stress, improve cognition, and more.
After many years, functional mushrooms are having their moment for the following reasons:
Functional mushrooms possess numerous benefits that are only now being discovered and harnessed. These represent a new, exciting frontier for supplement manufacturers and consumers.
By now, many supplement consumers know the benefits of omega-3 fatty acids. Now, they can choose from plant-based omega-3s, allowing vegan, vegetarian, and environmentally conscious consumers to consume more critical supplements.
Brands and consumers have much to gain from plant-based omega-3s, including the following:
Plant-based omega-3s shake up a supplement stand-by and can open this essential nutrient to more consumers, creating a significant opportunity for manufacturers.
Adaptogens like ashwagandha, rhodiola, and holy basil have been gaining popularity for their ability to help the body adapt to stress. In 2025, expect to see these ingredients combined into powerful blends targeting specific concerns such as stress relief, hormonal balance, or improved focus. These blends are appealing when paired with other trending ingredients like nootropics or functional mushrooms.
Adaptogens, natural compounds that can aid in stress relief and management, are at the cutting edge of scientific research into new supplements. Consumers are also exploring what these offer, making them a significant new trend for the supplement industry.
Many of the benefits of adaptogenic blends are only now being realized and include the following:
As hectic modern lifestyles place more demands on consumers, manufacturers have a substantial opportunity to become early leaders in the growing adaptogenic market.
Supplement manufacturers looking for a new market with a high growth potential can look to new, in-demand ingredients. Consumers are becoming more knowledgeable about supplements with higher expectations, allowing manufacturers to run wild with ideas to serve the market best.
